Corporate Branding is often seen as a collection of visual elements, which are used in various applications to promote the image of an organization. Originally, it was synonymous with organizational nomenclature, logos, the house style and visual elements, but in time visual identity and corporate strategy have become inextricably linked. Some marketing specialists regard corporate identity as the core of an organization’s existence, made up of its history, beliefs, philosophy, technology, people, its ethical and cultural values and strategies. Corporate Branding also helps determine the positioning of an organization in terms of its markets and competitors. ​

Corporate branding allows a company to distinguish itself from other competitors in a unique way. Corporate Identity is important to acquire more business and run the current business in a most efficient way. Corporate Identity is also known as branding. It’s upto the communication department to create a corporate identity which stands out from the rest of the world.